The Dr Oz Effect
Do you ever wonder what happens to a product after it gets a bump from Dr Oz? Two years ago, astaxanthin was the hottest nutraceutical in town, with sales “skyrocketing” following a segment on Dr Oz where Dr Joseph Mercola described the potent red antioxidant as the “number one supplement you’ve never heard of that you should be taking”.
Although astaxanthin still sells, it is now just one of the crowd now. Times have changed and the claim of “potent antioxidant” is no longer enough. Consumer researchers have found that consumers are looking more for condition-specific products and the word “antioxidant” does not resonate as much as claims such as “helps lower blood pressure” or “helps with weight loss”. Products will always get a bump from exposure on a television show, and every product category seems to have its day but sooner or later, they are replaced with the next best thing.
The Dr Oz effect is no different and the products he recommends will have their moment. It is unfortunate that consumers still think that there is a “magic product” to solve their problems when what they really need to see is that they can get all of these “celebrity” nutrients by eating a whole food diet. This is where we, as holistic nutritionists, can help consumers sort through all the promotional noise and find the best solutions for them.
A big thank you to CAHN Pro for posting this today. I always warn people to be very careful and do some research into these products before they go buy.